Senior Product Designer with 10+ years of experience delivering award-winning digital products, design systems, and large-scale transformations.
Skilled in bridging design and development, leading cross-functional collaboration, and creating scalable solutions that balance user needs with business goals. Recognised for driving measurable outcomes such as lasting engagement improvements, cost-to-serve reduction, and team efficiencies. Passionate about building strong foundations, collaboration, and shaping product strategy.
Recognition
“From a front-end developer perspective, Bradley is a dream designer. He has such a strong sense of up-to-date style, so you know you're going to be working on something that looks and feels relevant, but he also has established a really solid structure for delivering designs and collaborating iteratively using components. Again, he's in my top 5 designers to work with…”
MURRAY NUTTAL
Front-end Lead at Catch Design
“Bradley possesses a rare ability to seamlessly merge design and functionality. His keen eye for aesthetics is truly second to none, consistently producing designs that not only meet but exceed expectations. Bradley's visual design skills set him apart as a remarkable talent in the UI space…”
SUZY HINDT
UX Chapter Lead at Genesis Energy
What Drives Me
DESIGN DIRECTION
Guiding teams to align design choices with user needs, strategic goals, and system foundations.
STRATEGIC IMPACT
Connecting design decisions to business outcomes, ensuring design has influence at a product and organisational level.
DESIGN AT SCALE
Designing for scale, ensuring solutions work seamlessly across platforms, devices, and contexts.
EVOLVING PRACTICES
Continuously refining my craft and adapting to emerging tools and practices to improve outcomes.
DIGITAL TRANSFORMATION
Lifting legacy digital brands into flexible, future-focused digital experiences.
COLLABORATING
Thriving in collaboration — sharing progress openly, seeking feedback, and building alignment across teams.
Approach
CUSTOMER + BUSINESS ALIGNED
Align business goals with user needs, defining scope, success metrics, and a shared understanding for the team.
FIGMA ADVANCED
Craft high-fidelity scenarios that apply brand, guidelines, and design system patterns. Evolve and document reusable components that scale consistently across products and platforms.
CROSS-FUNCTIONAL COLLABORATION
Partner with developers, product managers, and stakeholders early to shape solutions, size stories, and set up delivery for success.
PROTOTYPING & USER FLOWS
Prototype and map end-to-end journeys to validate assumptions, explore functionality, and refine flows before build.
MEASURING IMPACT
Review analytics and post-launch feedback to measure effectiveness, iterating to drive stronger user and business outcomes.
RESEARCH DRIVEN
Validate concepts through testing and regular feedback sessions, ensuring alignment, usability, and continuous improvement.