Senior Product Designer with 12+ years of experience shaping products and customer experiences
Experienced in turning complex problems into simple, scalable experiences, from product strategy through to delivery. Strong focus on research, testing and rapid prototyping, using AI and customer evidence to explore ideas, refine designs and align.
What Drives Me
DESIGN
Exploring ideas through interaction design, information architecture, prototyping and visual design.
AI & EVOLVING PRACTICE
Using AI to prototype, synthesise research and accelerate exploration.
RESEARCH & VALIDATION
Testing with customers and using evidence to refine ideas and guide decisions.
COLLABORATION
Working across teams to build alignment and bring ideas to life.
DESIGN AT SCALE
Creating systems and reusable patterns that help teams design consistently.
PRODUCT & CX
Turning complex products into clear experiences.
Approach
ALIGN EARLY
Work with product, technology and business teams to understand customer needs, goals and constraints before shaping solutions.
DESIGN FOR SCALE
Develop reusable patterns and design foundations that help teams deliver consistent experiences across products.
EXPLORE & PROTOTYPE
Turn ideas into concepts, prototypes and user flows to explore possibilities, test assumptions and quickly learn what works.
TEST & REFINE
Validate concepts with customers through user testing and feedback, using evidence to refine designs and guide decisions.
LEARN & IMPROVE
Use customer feedback, research and post-launch learning to improve products and inform what comes next.
DESIGN FOR DELIVERY
Balance immediate MVP needs with the longer-term product experience, creating solutions that teams can realistically build and evolve.
Recognition
“From a front-end developer perspective, Bradley is a dream designer. He has such a strong sense of up-to-date style, so you know you're going to be working on something that looks and feels relevant, but he also has established a really solid structure for delivering designs and collaborating iteratively using components. Again, he's in my top 5 designers to work with…”
MURRAY NUTTAL
Front-end Lead at Catch Design
“Bradley possesses a rare ability to seamlessly merge design and functionality. His keen eye for aesthetics is truly second to none, consistently producing designs that not only meet but exceed expectations. Bradley's visual design skills set him apart as a remarkable talent in the UI space…”
SUZY HINDT
UX Chapter Lead at Genesis Energy